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What makes people value one thing over another?

It's already in you

Published 12 days ago • 1 min read

Whether it's an investor pitch or a software product, narrative transforms randomness into harmony.
It’s the difference between random facts and a clear, engaging experience.
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So, how do you develop a sense of narrative? ​
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Start by understanding what happens when something grabs your attention:

  • Multiple brain regions are activated, simulating actions and emotions.
  • Dopamine is released, driving engagement and focus.
  • Mirror neurons fire, making us "experience" the story.
  • The amygdala and hippocampus are engaged in memory creation.
  • Oxytocin is released, fostering trust and empathy.

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The point of all this brain science? We’re wired for narrative—it switches on every part of us when done right.
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Why does this matter?​
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Because you can’t develop a sense of narrative if you think it’s something external or separate from you.
Unlike physics or programming, you don’t need to study for this. It’s already in you.
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Developing a sense of narrative is learning to PAY ATTENTION to your emotional response and learning to TRUST it.
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If something grabs you, it’ll likely grab others, too.

Yours,
Sagi

What makes people value one thing over another?

By Sagi Rechter.

I explore this question in my short, mostly visual emails, crafted through my lens as a B2B communication consultant. Join me for insights on effective communication, marketing, psychology, and the philosophy of value.

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