I specialize in value communication for tech, aiding businesses in attracting clients, partners, and funding. Join my mailing list for insights.
The blind men and the product
In the realm of innovation, the tale of 'The Blind Men and the Elephant' often springs to mind:
To be fair, a not-yet-existing product or project is a harder thing to 'see' than an elephant. However, the six blind men in the famous parable are actually blind to their own limitations, and in that sense, the analogy holds true.
Stakeholders invest months, and sometimes years, engaging in development debates, each perceiving different problems within an invisible product.
Are there indeed problems with the product? Beats me. I can tell you when I see it.
Yet, if you are sinking significant time in repetitive discussions, there undoubtedly is a problem of inefficient communication.
The solution? Make the invisible visible.
Provide a tangible point of reference for every discussion, whether it's a prototype, a simulation or even a sketch.
The less you rely on others' imagination, the more likely you are to reach a minimal agreement and make progress.
Products become what people agree on, not the other way around.
Best,
Sagi
Sagi Rechter
Creative consultant in tech
I specialize in value communication for tech, aiding businesses in attracting clients, partners, and funding. Join my mailing list for insights.
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