I explore this question in my short, mostly visual emails, crafted through my lens as a B2B communication consultant. Join me for insights on effective communication, marketing, psychology, and the philosophy of value.
Any GREAT thing is ONE thing first
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What makes the 15,000 notes in Beethoven's 5th Symphony appear to us as ONE musical piece? It's not just that they're played together. Imagine the same orchestra playing 15,000 random notes—would it sound like music? No, it would be noise. It’s the relationship between the notes - a structure of hierarchy and repetition that our brains perceive as unity. Every note plays its role perfectly in the whole. How can you tell? Because you can't swap out even a SINGLE note without ruining the ENTIRE piece. Now.. Think of your software product How about the slides in your deck? If your answer is ‘no’, or ‘I’m not sure’, then it is not ONE thing. And it can’t be a GREAT thing until it is. |
What makes people value one thing over another?
I explore this question in my short, mostly visual emails, crafted through my lens as a B2B communication consultant. Join me for insights on effective communication, marketing, psychology, and the philosophy of value.
If you're in deep tech, you probably don't think of your presentations as "conveying emotions." That's something for actors or marketers, right? Wrong. Emotion isn't a side effect of your presentation—it's the goal. Every presentation aims to inspire action. Whether it's funding, buy-in, or a simple nod of interest, it's neurologically impossible for people to act without emotional involvement. Logic alone doesn’t move us—emotion does. (hence e-motion) Researchers found that people with...
Whether it's an investor pitch or a software product, narrative transforms randomness into harmony. It’s the difference between random facts and a clear, engaging experience. So, how do you develop a sense of narrative? Start by understanding what happens when something grabs your attention: Multiple brain regions are activated, simulating actions and emotions. Dopamine is released, driving engagement and focus. Mirror neurons fire, making us "experience" the story. The amygdala and...
When pitching to investors, spend as little time as possible talking about your solution. Sounds counterintuitive? Imagine this: A mom from your daughter’s 7th-grade class mentions something she bought that drastically reduced her daughter’s social media usage — down to almost zero! Now, when her daughter comes home from school, she puts her phone aside, preferring to spend time interacting directly with friends and siblings. She's visibly happier, and her teacher even says she’s more engaged...