Whether it's an investor pitch or a software product, narrative transforms randomness into harmony. It’s the difference between random facts and a clear, engaging experience. So, how do you develop a sense of narrative? Start by understanding what happens when something grabs your attention: Multiple brain regions are activated, simulating actions and emotions. Dopamine is released, driving engagement and focus. Mirror neurons fire, making us "experience" the story. The amygdala and...

When pitching to investors, spend as little time as possible talking about your solution. Sounds counterintuitive? Imagine this: A mom from your daughter’s 7th-grade class mentions something she bought that drastically reduced her daughter’s social media usage — down to almost zero! Now, when her daughter comes home from school, she puts her phone aside, preferring to spend time interacting directly with friends and siblings. She's visibly happier, and her teacher even says she’s more engaged...

I'm allergic to any formulaic approaches to pitching, like the common 'problem-solution-traction-team' template. Not because it's uncreative, but because it's UNSCIENTIFIC. These top-down frameworks are too simplistic and lack the rigor tech professionals typically display in other parts of their work. What's top down vs bottom up thinking? Imagine you get up at night to get a sip of cold water. You have a sufficient mental map of your apartment so you don't even turn on the lights - that's...