I explore this question in my short, mostly visual emails, crafted through my lens as a B2B communication consultant. Join me for insights on effective communication, marketing, psychology, and the philosophy of value.
How to compress complex ideas
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You’ve been immersed in your venture for years, fine-tuning every detail until it’s a vivid HD image in your mind. What’s your move? What’s the optimal compression mechanism to convey the essence of your venture in a one-hour meeting? The rational instinct might say: "Pick the most relevant facts, present them objectively, and the value will be obvious." The problem? Value does not reside in facts. Value is an effect—it emerges from the interaction between objective facts and the deeper human context they live in. Separate facts from context, and you lose the value as well. The image projected becomes a shallow, two-dimensional symbol of your venture. So what can you do? Think of image compression algorithms: Start with values—your values. What are the values that YOU see in your venture? Identify them clearly, and then focus on sharing them as directly as you can. Only include facts that support these values—not the other way around. The clearer you understand your values, the closer the investor will see them as you do—no matter the bandwidth. Yours, Sagi |
What makes people value one thing over another?
I explore this question in my short, mostly visual emails, crafted through my lens as a B2B communication consultant. Join me for insights on effective communication, marketing, psychology, and the philosophy of value.
If you're in deep tech, you probably don't think of your presentations as "conveying emotions." That's something for actors or marketers, right? Wrong. Emotion isn't a side effect of your presentation—it's the goal. Every presentation aims to inspire action. Whether it's funding, buy-in, or a simple nod of interest, it's neurologically impossible for people to act without emotional involvement. Logic alone doesn’t move us—emotion does. (hence e-motion) Researchers found that people with...
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