I explore this question in my short, mostly visual emails, crafted through my lens as a B2B communication consultant. Join me for insights on effective communication, marketing, psychology, and the philosophy of value.
How we chose the path forward?
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How do we get from WHAT IS to WHAT SHOULD BE? How do we move from where we are to where we could be without getting lost in the complexity? One answer is - imagination. Not the grand, flashy kind often celebrated in brainstorming sessions, but the quiet, subtle type that unfolds moment by moment, as naturally as breathing. Here’s a brief meditation on the idea, accompanied by—what else—images of imagination.
Yours, Sagi |
What makes people value one thing over another?
I explore this question in my short, mostly visual emails, crafted through my lens as a B2B communication consultant. Join me for insights on effective communication, marketing, psychology, and the philosophy of value.
If you're in deep tech, you probably don't think of your presentations as "conveying emotions." That's something for actors or marketers, right? Wrong. Emotion isn't a side effect of your presentation—it's the goal. Every presentation aims to inspire action. Whether it's funding, buy-in, or a simple nod of interest, it's neurologically impossible for people to act without emotional involvement. Logic alone doesn’t move us—emotion does. (hence e-motion) Researchers found that people with...
Whether it's an investor pitch or a software product, narrative transforms randomness into harmony. It’s the difference between random facts and a clear, engaging experience. So, how do you develop a sense of narrative? Start by understanding what happens when something grabs your attention: Multiple brain regions are activated, simulating actions and emotions. Dopamine is released, driving engagement and focus. Mirror neurons fire, making us "experience" the story. The amygdala and...
When pitching to investors, spend as little time as possible talking about your solution. Sounds counterintuitive? Imagine this: A mom from your daughter’s 7th-grade class mentions something she bought that drastically reduced her daughter’s social media usage — down to almost zero! Now, when her daughter comes home from school, she puts her phone aside, preferring to spend time interacting directly with friends and siblings. She's visibly happier, and her teacher even says she’s more engaged...