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Sagi Rechter

What makes people see value in one thing but not another?

I explore this question in my short, mostly visual emails, crafted through my professional lens as a B2B communication consultant. Join me for insights on effective communication, marketing, psychology, and the philosophy of value.

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Featured Post

Value is a lens, not a ruler

Whether you think that something holds value or not - the implicit assumption is that value is an inherent property of the object. As in: an object can be 50 centimeters in height and $50 in value. However, value is actually just as much a property of 'you', the observer. The sense of value arises from the intricate interplay between the environments and your existing values. That makes sense from a biological standpoint; our brains have evolved to prioritize the perception of what's useful...

6 months ago • 1 min read

It's a common misconception that to brand effectively is to summarize what a company does in as few words as possible. That's not the case. While a tagline can certainly play a role, its purpose is to project the company's values - not to explain 'what the company does'. It's more like a family name than a job title. Actually explaining what a company does is highly complex. It's not a monolithic thing but a multifaceted one, best described differently BY different people TO different people....

7 months ago • 1 min read

In the realm of innovation, the tale of 'The Blind Men and the Elephant' often springs to mind: To be fair, a not-yet-existing product or project is a harder thing to 'see' than an elephant. However, the six blind men in the famous parable are actually blind to their own limitations, and in that sense, the analogy holds true. Stakeholders invest months, and sometimes years, engaging in development debates, each perceiving different problems within an invisible product. Are there indeed...

7 months ago • 1 min read

You are likely aware that value is subjective. Consider a bottle of water: it's $1.5 in the grocery, $6 on an airplane, and invaluable in the middle of a desert. Thinking that way about technology or complex products is a lot trickier. The subjective forces at play become less apparent as individuals may find appeal in a product for diverse reasons. Moreover, products and technologies are multifaceted entities - unlike a water bottle, they appear differently in various contexts. With so much...

8 months ago • 1 min read
A comic strip questioning the myth of 'short attention span'

A Short Attention Span Does Dave suffer from a short attention span? Unlikely, considering he spends eight hours a day gazing into a tranquil lake. The actual span of someone's attention is not rigidly defined by time, the number of slides, or any objective measure; it is governed by one thing alone — their level of engagement. Consider this Whenever you impose arbitrary limits on your communication, you're essentially accepting an underlying assumption that you won't engage your audience—in...

8 months ago • 1 min read